On this site, you will find articles and images that all serve the same purpose: to answer the question of “Why Use Natural Stone?” You will learn the benefits of using natural stone in a variety of applications: interior and exterior; residential and commercial. You will learn about what makes stone unique, both from technical and stylistic points of view. You will also learn what the stone industry is doing to ensure sustainability and best practices—because we know these things are important to you. 

This campaign is led by Natural Stone Institute and supported by other stone associations, trade shows, trade magazines, and member companies.

Natural Stone Institute serves more than 1900 members in 58 countries who represent every aspect of the natural stone industry, offering a wide array of technical and training resources, professional development, regulatory advocacy, and networking events. Two prominent publications—the Dimension Stone Design Manual and Building Stone Magazine—raise awareness in both the industry and the design community for the promotion and best use of natural stone. Learn more at www.naturalstoneinstitute.org.

We know that the number one source for information about building products is the Internet. Consumers, designers, and architects often conduct online research before contacting or visiting natural stone suppliers. As the market expands, the Internet has become host to an array of articles touting the benefits of new and/or alternative building materials (quartz, concrete, recycled glass, wood, etc.). In the rush to inform audiences about these new products, many online outlets have begun predicting the demise of natural stone—glossing over the good things about stone in order to spread myths and misconceptions.

Noticing this trend, the stone industry asked a question—what would happen if we came together to proactively promote the use of natural stone? The Natural Stone Promotional Campaign, and with it, usenaturalstone.org, was formed as an answer to this question. We believe that natural stone has an incredible story to tell, and now is the time to start telling it.

Questions? Email networking@naturalstoneinstitute.org.